About Ashley Tile
Local Tile Contractors Serving Santa Cruz County Since 1994
Ashley Tile isn’t a franchise or an out-of-town contractor. We’re a locally owned tile company based right here in Santa Cruz County, CA. For over 30 years, we’ve helped homeowners throughout the Santa Cruz Mountains protect and enhance their homes with expert tile installation built to last.
20+
Years Of Experiance
The Ashley Tile Difference – What Sets Us Apart
We Understand Santa Cruz Mountain Homes
Older homes in Felton and Ben Lomond often have unique challenges: pier-and-beam foundations, original subfloors that need reinforcement, and humidity levels that coastal contractors don’t account for. We’ve worked in hundreds of mountain homes and know how to prepare surfaces properly for installations that last.
Honest Assessments, Fair Pricing
Some tile contractors quote low and then hit you with “unexpected” charges. We don’t operate that way. Our estimates are comprehensive, and if something genuinely unforeseen arises (like hidden water damage behind old tile), we discuss it with you before proceeding – and document everything in writing.
We Actually Return Your Calls
It sounds basic, but how many contractors have you called who never responded? We answer our phone. We show up when we say we will. We complete projects on the timeline we promise. In an industry where reliability seems rare, we consider it the bare minimum.
What Makes Ashley Tile Different
Master Tile Setters — Not Rotating Crews
The same skilled craftsmen have been with us for more than two decades. No shortcuts. No inexperienced labor.
Built for Mountain Homes
We account for fog, temperature swings, moisture levels, and structural movement that affect tile performance in Felton, Ben Lomond, and Boulder Creek homes.
Honest Pricing & Clear Communication
Our estimates are detailed and transparent. If something unexpected appears, we discuss it before moving forward — always in writing.
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Services Areas
Proudly Serving Santa Cruz County & South Bay Areas
Ashley Tile 540 West Dr, Felton, CA 95018 Call : (831) 335 1309 CA License #804628
⟿ Santa Cruz Mountains & San Lorenzo Valley
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Directions from Ben Lomond, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Boulder Creek, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Brookdale, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Scotts Valley, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Mount Hermon, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Lompico, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Zayante, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from the greater San Lorenzo Valley., CA to Ashley Tile, West Dr, Felton, CA, 95018
⟿ Santa Cruz County
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Directions from Santa Cruz to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Capitola to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Soquel to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Aptos to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Watsonville to Ashley Tile, West Dr, Felton, CA, 95018
⟿ Serving South Bay Areas
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Directions from San Jose to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Santa Clara to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Sunnyvale to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Cupertino to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Mountain View to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Los Gatos to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Saratoga to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Campbell to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Milpitas to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Morgan Hill to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Gilroy to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Los Altos to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Los Altos Hills to Ashley Tile, West Dr, Felton, CA, 95018
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Our Services
Complete Tile Services for Santa Cruz County Homes
Professional Tile Installation Services
At Ashley Tile, professional tile installation means more than simply laying tiles on a surface. True professional installation begins with comprehensive substrate assessment – ensuring your floor or wall can properly support tile long-term. We evaluate deflection in wood-frame construction, check concrete for moisture issues, and verify that surfaces are level within industry tolerances. Our installation process follows every TCNA-recommended method, from proper mortar coverage (minimum 80% for dry areas, 95% for wet areas) to correct trowel selection for your specific tile size. Whether you need bathroom floor installation, kitchen backsplash installation, entryway tile, or whole-house flooring, our professional approach ensures your investment looks beautiful and performs flawlessly for decades to come.
Tile Repair & Restoration Services
Quality tile repair extends the life of your existing installation without the expense and disruption of complete replacement. Our repair services address cracked and chipped tiles, loose or hollow-sounding tiles indicating adhesion failure, damaged or missing grout, stained or discolored grout that cleaning can't fix, and water-damaged areas requiring removal and reinstallation. We carefully remove damaged tiles, assess the substrate for underlying issues, and install replacement tiles that blend seamlessly with your existing floor or wall. For grout restoration, we offer professional cleaning, repair, and color-matched regrouting that refreshes your entire tile surface. We're honest about when repair makes sense and when replacement provides better long-term value – our goal is always what's best for your home.
Custom Tile Design & Pattern Installation
Custom tile design transforms ordinary spaces into extraordinary ones. Our master setters specialize in complex pattern installations that require exceptional precision: herringbone patterns that create movement and visual interest, basketweave designs that add classic elegance, chevron layouts that modernize any room, and intricate mosaic work that becomes true focal points. We handle large-format porcelain installations requiring precise lippage control, as well as delicate glass tile that demands special handling and modified thinset. Every custom project includes a complete dry-lay, allowing you to see exactly how your pattern will flow before permanent installation begins. From decorative borders and accent strips to full medallion installations, we bring your design vision to life with craftsmanship that stands apart.
Shower & Wet Area Tile Installation
Shower tile installation demands specialized expertise in moisture management that protects your home from water damage. Every shower installation we complete includes proper slope to drain (1/4 inch per foot minimum), vapor barrier and waterproofing membrane installation using Schluter or equivalent systems, curb construction with integrated waterproofing, niche and shelf waterproofing, and appropriate tile selection for wet environments. We install floor-to-ceiling shower surrounds, tub surrounds with properly caulked transitions, steam shower enclosures with enhanced moisture protection, and custom walk-in showers with linear drains. Because bathroom moisture problems often remain hidden until significant damage occurs, we document our waterproofing work and stand behind every shower installation we complete.
Kitchen Tile Installation
Kitchen tile installation serves both aesthetic and functional purposes, requiring tiles that withstand spills, heat, impacts, and heavy daily use while complementing your overall kitchen design. Our kitchen tile services include backsplash installation behind cooktops, ranges, and sinks; countertop tile for those who prefer tile's design versatility; durable floor tile selected for appropriate traffic ratings; and behind-appliance areas that protect walls from heat and moisture. We coordinate with your countertop installers and appliance delivery to ensure seamless integration. For backsplash projects, we provide precise cuts around outlets, switches, and under-cabinet lighting while maintaining consistent grout lines throughout. Your kitchen deserves tile work that enhances both its beauty and functionality.
Patios and Walkways Installation
Transform your outdoor space with custom-designed patios and walkways that add beauty, function, and long-term value to your property. We specialize in creating durable, visually appealing surfaces using high-quality materials such as concrete, pavers, and decorative finishes. Whether you’re looking to build a relaxing backyard patio for entertaining guests or a smooth, safe walkway to improve accessibility around your home, our team ensures precise installation and attention to detail in every project. From modern designs to classic styles, we tailor each patio and walkway to match your landscape and lifestyle, delivering results that are both practical and built to last.
Ready to Upgrade Your Santa Cruz County Home with Expert Tile Installation?
Ashley Tile — Santa Cruz County’s Trusted Tile Installation Experts Since 1994
CA Contractor License #804628
Your home deserves tile work that’s done right the first time. Whether you’re planning a full bathroom remodel, a custom kitchen backsplash, or need professional tile repair in Santa Cruz County, Ashley Tile is here to help.









