Santa Cruz County’s Most Trusted Tile Contractors
30+ Years of Expert Craftsmanship
Beautiful tile installations that last a lifetime. Guaranteed.
✓ Same master setters for 20+ years – No rotating crews or inexperienced workers
✓ Licensed & insured – CA License #804628 with full coverage for your protection
✓ Mountain home specialists – We understand Santa Cruz County’s unique humidity and older home challenges
Why Choose US
Why Santa Cruz County Homeowners Choose Ashley Tile
✓ 30+ Years of Expertise Right Here in Your Community
We’re not a franchise. We’re not based in San Jose with a Santa Cruz County “service area.” We live here, on West Drive, just like many of you. When you call Ashley Tile, you’re talking to people who shop at the same grocery store, whose kids went to San Lorenzo Valley schools, and who genuinely care about maintaining our community’s homes.
✓ Master Tile Setters With Two Decades of Experience
Our installation team isn’t a rotating crew of whoever’s available. The same skilled craftsmen have worked with us for over 20 years. They know the difference between proper waterproofing and a shortcut that’ll cause problems in three years. They understand how our mountain climate – with its morning fog and afternoon sun – affects tile adhesion and grout curing.
✓ Licensed, Insured & Ready to Work
California Contractor License #804628 – We carry full insurance coverage so you never have to worry. Before any work begins, we’ll walk you through exactly what to expect, provide a detailed written estimate, and answer every question you have.
20+
Years Of Experiance
what we offer
Our Tile Services
Tile Installation
From porcelain floors and subway tile backsplashes to elegant marble shower surrounds – we handle ceramic, natural stone, glass mosaic, and large-format tiles with precision. Every installation follows TCNA and ANSI standards for lasting results.
01
Tile Repair
Cracked or damaged tiles? We match existing materials, replace damaged sections, and restore floors or walls – often in a single day. Honest assessments guaranteed: we'll tell you when repair makes sense and when replacement is the smarter investment.
02
Custom Tile Design
Herringbone patterns, intricate mosaics, custom medallions – this is where tile becomes art. We complete a full dry-lay before installation, ensuring your pattern flows exactly as envisioned with perfect alignment and precision cuts.
03
Shower & Bathroom Tile
Proper waterproofing separates good tile work from costly failures. We use Schluter systems and industry-approved membranes for shower surrounds, tub surrounds, and steam enclosures that stay leak-free for decades.
04
Kitchen Tile
Backsplashes that complement your countertops. Durable floors that handle heavy traffic and daily spills. We help you select the right PEI-rated tiles for each specific application in your kitchen.
05
Patios and Walkways
We design and install durable, stylish patios and walkways that enhance your outdoor space, improve curb appeal, and provide safe, long-lasting access around your property.
06
Our Process
Our Simple Process – No Surprises, No Stress
Free In-Home Consultation
We come to your home, assess your space, discuss your vision, and provide a detailed written estimate. No high-pressure sales tactics. Just honest conversation about what’s possible within your budget.
STEP-01
Material Selection Guidance
Not sure whether porcelain or ceramic is right for your mountain home’s humidity levels? Confused about grout colors? We guide you through every decision, explaining the pros and cons so you make informed choices.
STEP-02
STEP-03
Professional Installation
Our experienced crew arrives on schedule, protects your home, and completes your project with meticulous attention to detail. We clean up thoroughly every day – you shouldn’t have to live in a construction zone.
STEP-04
Final Walkthrough
Before we consider any job complete, we walk through every inch with you. If something isn’t perfect, we make it right. Period.
About Us
The Ashley Tile Difference – What Sets Us Apart
We Understand Santa Cruz Mountain Homes
Older homes in Santa Cruz and Ben Lomond often have unique challenges: pier-and-beam foundations, original subfloors that need reinforcement, and humidity levels that coastal contractors don’t account for. We’ve worked in hundreds of mountain homes and know how to prepare surfaces properly for installations that last.
Honest Assessments, Fair Pricing
Some tile contractors quote low and then hit you with “unexpected” charges. We don’t operate that way. Our estimates are comprehensive, and if something genuinely unforeseen arises (like hidden water damage behind old tile), we discuss it with you before proceeding – and document everything in writing.
We Actually Return Your Calls
It sounds basic, but how many contractors have you called who never responded? We answer our phone. We show up when we say we will. We complete projects on the timeline we promise. In an industry where reliability seems rare, we consider it the bare minimum.
Services Areas
Proudly Serving Santa Cruz County & South Bay Areas
Ashley Tile 540 West Dr, Felton, CA 95018 Call : (831) 335 1309 CA License #804628
⟿ Santa Cruz Mountains & San Lorenzo Valley
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Directions from Ben Lomond, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Boulder Creek, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Brookdale, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Lompico, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Zayante, CA to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from the greater San Lorenzo Valley., CA to Ashley Tile, West Dr, Felton, CA, 95018
⟿ Santa Cruz County
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Directions from Santa Cruz to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Capitola to Ashley Tile, West Dr, Felton, CA, 95018
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⟿ Serving South Bay Areas
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Directions from San Jose to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Santa Clara to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Los Altos to Ashley Tile, West Dr, Felton, CA, 95018
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Directions from Los Altos Hills to Ashley Tile, West Dr, Felton, CA, 95018
About Us
Frequently Asked Questions About Tile Installation in Santa Cruz County
How much does tile installation cost in the Santa Cruz County area?
Tile installation costs in Santa Cruz County typically range from $8 to $15 per square foot for labor, depending on the complexity of the project, tile size, and pattern. Material costs vary widely based on your tile selection – ceramic starts around $2-5 per square foot, while natural stone can run $15-30 or more. We provide detailed, itemized estimates so you understand exactly where your investment goes.
How long does a typical bathroom tile installation take?
Most standard bathroom floor and shower tile installations take 3-5 days, including proper curing time for waterproofing membranes and grout. Complex custom work with intricate patterns may take longer. We'll give you a realistic timeline during your consultation – and we stick to it.
Can you install tile over my existing tile floor?
In some cases, yes – if your existing tile is level, firmly bonded, and in good condition. However, this adds height to your floor, which can affect door clearances and transitions to adjacent rooms. Often, removing the old tile provides a better long-term result. We'll assess your specific situation and recommend the approach that makes the most sense.
What's the difference between ceramic and porcelain tile, and which should I choose?
Porcelain is denser, more water-resistant (0.5% absorption rate or less), and generally more durable than ceramic. For wet areas like showers and bathrooms, or high-traffic zones like entryways, porcelain is usually the better choice – especially important in our humid mountain climate. Ceramic works beautifully for backsplashes, walls, and lighter-use floors, and offers excellent value. We help you match the right material to your specific application.
Do I need to seal my tile and grout?
Grout should be sealed in most installations to prevent staining and moisture penetration – especially important in kitchens and bathrooms. Natural stone tiles typically require sealing as well. Glazed ceramic and porcelain tiles generally don't need sealing, but the grout between them does. We include grout sealing in our bathroom installations and recommend resealing every 1-3 years depending on use.
How do I prepare my home before you arrive?
We ask that you clear furniture and items from the work area and provide clear access. We handle everything else, including protecting adjacent areas with drop cloths and plastic sheeting. We'll discuss specific preparation during your consultation.
Are you licensed and insured?
Yes. We hold California Contractor License #804628 and carry full liability insurance and workers' compensation coverage. We're happy to provide verification upon request.
What waterproofing do you use for shower installations?
We use Schluter-DITRA and Schluter-KERDI waterproofing systems – the industry gold standard for moisture management in tile installations. Proper waterproofing is the single most important factor in a shower installation that won't leak or develop mold problems. We never cut corners here.
Can you match tile for a repair if I don't have extras?
We often can, though matching discontinued tiles can be challenging. We maintain relationships with multiple suppliers and have tracked down matches for many homeowners. Bring us a sample, and we'll do our best. If an exact match isn't possible, we can discuss creative solutions that still look great.
How soon can you start my project?
Our schedule varies seasonally, but we typically begin new projects within 2-4 weeks of signed agreement. We'll discuss timeline during your consultation and work with you to accommodate any deadline requirements if possible.
Ready to Transform Your Space?
Your tile project is waiting. Whether it's the bathroom renovation you've been planning for years, a kitchen backsplash that'll make cooking feel special again, or simply fixing those cracked tiles that bother you every time you walk past them – we're ready to help.
Call (831) 335-1309 today, or stop by our location at 540 West Dr, Felton. Most consultations can be scheduled within a few days.
Ashley Tile – Santa Cruz County’s Tile Installation Experts Since 1994 CA Contractor License #804628
Reviews
What Our Say About Ashley Tile
Mark R., Santa Cruz County, CA
We hired Ashley Tile for a complete shower remodel in our Santa Cruz County home, and the experience was flawless from start to finish.
Susan L., Ben Lomond, CA
After getting a few vague quotes from out-of-area contractors, Ashley Tile was a breath of fresh air. Their estimate was detailed, fair, and exactly what we paid—no surprise charges.
David & Elena M., Boulder Creek, CA
Ashley Tile repaired cracked tiles in our bathroom and later installed a custom herringbone floor. They were honest about what could be repaired versus replaced, which we really appreciated.
Our Services
Complete Tile Services for Santa Cruz County Homes
Professional Tile Installation Services
At Ashley Tile, professional tile installation means more than simply laying tiles on a surface. True professional installation begins with comprehensive substrate assessment – ensuring your floor or wall can properly support tile long-term. We evaluate deflection in wood-frame construction, check concrete for moisture issues, and verify that surfaces are level within industry tolerances. Our installation process follows every TCNA-recommended method, from proper mortar coverage (minimum 80% for dry areas, 95% for wet areas) to correct trowel selection for your specific tile size. Whether you need bathroom floor installation, kitchen backsplash installation, entryway tile, or whole-house flooring, our professional approach ensures your investment looks beautiful and performs flawlessly for decades to come.
Tile Repair & Restoration Services
Quality tile repair extends the life of your existing installation without the expense and disruption of complete replacement. Our repair services address cracked and chipped tiles, loose or hollow-sounding tiles indicating adhesion failure, damaged or missing grout, stained or discolored grout that cleaning can't fix, and water-damaged areas requiring removal and reinstallation. We carefully remove damaged tiles, assess the substrate for underlying issues, and install replacement tiles that blend seamlessly with your existing floor or wall. For grout restoration, we offer professional cleaning, repair, and color-matched regrouting that refreshes your entire tile surface. We're honest about when repair makes sense and when replacement provides better long-term value – our goal is always what's best for your home.
Custom Tile Design & Pattern Installation
Custom tile design transforms ordinary spaces into extraordinary ones. Our master setters specialize in complex pattern installations that require exceptional precision: herringbone patterns that create movement and visual interest, basketweave designs that add classic elegance, chevron layouts that modernize any room, and intricate mosaic work that becomes true focal points. We handle large-format porcelain installations requiring precise lippage control, as well as delicate glass tile that demands special handling and modified thinset. Every custom project includes a complete dry-lay, allowing you to see exactly how your pattern will flow before permanent installation begins. From decorative borders and accent strips to full medallion installations, we bring your design vision to life with craftsmanship that stands apart.
Shower & Wet Area Tile Installation
Shower tile installation demands specialized expertise in moisture management that protects your home from water damage. Every shower installation we complete includes proper slope to drain (1/4 inch per foot minimum), vapor barrier and waterproofing membrane installation using Schluter or equivalent systems, curb construction with integrated waterproofing, niche and shelf waterproofing, and appropriate tile selection for wet environments. We install floor-to-ceiling shower surrounds, tub surrounds with properly caulked transitions, steam shower enclosures with enhanced moisture protection, and custom walk-in showers with linear drains. Because bathroom moisture problems often remain hidden until significant damage occurs, we document our waterproofing work and stand behind every shower installation we complete.
Kitchen Tile Installation
Kitchen tile installation serves both aesthetic and functional purposes, requiring tiles that withstand spills, heat, impacts, and heavy daily use while complementing your overall kitchen design. Our kitchen tile services include backsplash installation behind cooktops, ranges, and sinks; countertop tile for those who prefer tile's design versatility; durable floor tile selected for appropriate traffic ratings; and behind-appliance areas that protect walls from heat and moisture. We coordinate with your countertop installers and appliance delivery to ensure seamless integration. For backsplash projects, we provide precise cuts around outlets, switches, and under-cabinet lighting while maintaining consistent grout lines throughout. Your kitchen deserves tile work that enhances both its beauty and functionality.
Patios and Walkways Installation
Transform your outdoor space with custom-designed patios and walkways that add beauty, function, and long-term value to your property. We specialize in creating durable, visually appealing surfaces using high-quality materials such as concrete, pavers, and decorative finishes. Whether you’re looking to build a relaxing backyard patio for entertaining guests or a smooth, safe walkway to improve accessibility around your home, our team ensures precise installation and attention to detail in every project. From modern designs to classic styles, we tailor each patio and walkway to match your landscape and lifestyle, delivering results that are both practical and built to last.
Ready to Upgrade Your Santa Cruz County Home with Expert Tile Installation?
Ashley Tile — Santa Cruz County’s Trusted Tile Installation Experts Since 1994
CA Contractor License #804628
Your home deserves tile work that’s done right the first time. Whether you’re planning a full bathroom remodel, a custom kitchen backsplash, or need professional tile repair in Santa Cruz County, Ashley Tile is here to help.